We put Catch Sushi in front of 217,000 people
We put Catch Sushi Bar in front of 217,000 people. Built their Meta Ads from scratch. 5.74x ROAS, 337k kr revenue, 824 orders.
Introduction
Catch Sushi Bar came to us with a strong product and zero paid setup. No Meta Ads structure. No content engine. No system for getting in front of the people who didn't already know them. 18 months later, we've put them in front of 217,000 people across their region — and turned discovery into 824 paid orders. Here's how we built it.
Content
THE CHALLENGE Catch Sushi Bar is a sushi restaurant and takeaway concept with a clear identity — fresh product, strong execution, and a loyal local base. But local loyalty has a ceiling. To grow beyond that ceiling, the brand needed to be discoverable to people who didn't already know it existed. That meant paid advertising — but with no setup, no content production, and no data, there was nothing to scale. The goal was to put Catch Sushi Bar in front of the right people, consistently, at a cost that made financial sense. THE APPROACH We built the full Meta Ads strategy from scratch. Same principles we've applied to every restaurant we've worked with — but tailored to Catch Sushi Bar's specific market and product. Phase 1 — Foundation We set up the Meta Ads account properly from day one. Conversion tracking, pixel implementation, audience setup, campaign architecture. The foundation that lets everything else scale without breaking. Phase 2 — Content production We built a continuous content engine — video and photo — designed to perform on paid social. Sushi is one of the most visual categories in food. We made sure every creative made you hungry. Phase 3 — Test and learn We tested constantly. New hooks, new formats, new angles. The winners got scaled. The losers got killed. The iteration cycle didn't stop. Phase 4 — Scale with discipline Budgets moved up only when the numbers justified it. We prioritized reach in their region — getting Catch Sushi Bar in front of as many potential customers as possible, as efficiently as possible. The result: 217,000+ people reached and 824 paid orders in 18 months. WHAT MADE THE DIFFERENCE The combination of structured paid strategy, ongoing content production, and disciplined scaling is what turned Catch Sushi Bar into a measurable growth engine. 1. The right setup from the start. Account structure, conversion tracking, audiences — all built correctly so the account could scale without breaking later. 2. Visual content that converts. Sushi is one of the most visual food categories there is. We leaned into that hard. Every creative was built to stop the scroll. 3. Reach as a strategic priority. For a local restaurant, getting in front of the right people in the right area matters more than chasing a specific ROAS number on day one. We optimized for discovery — and the revenue followed. 4. Continuous iteration. New creative every week. New angles every month. The account never went stale. New tests always running. 5. Performance-led scaling. Budgets only moved up when the data supported it. No hype-scaling. No emotional decisions. THE RESULTS 18 months later, Catch Sushi Bar stands at: — 217,030 people reached on Meta — 5.74x ROAS — 337k kr in tracked revenue — 824 orders generated For a local sushi concept, reaching over 217,000 people in 18 months is a different kind of result. It's not just revenue — it's brand awareness at scale, in the exact area that matters most.
Let's Work together
"Mikkel and the team turned our paid marketing into something that actually drives results. We started with nothing — no ads, no system — and now we have a setup that consistently brings new customers through the door. The content quality alone is worth it."
Xuan, Founder · Catch Sushi Bar
Want results like these? We take on new partnerships every month — no lock-ins, no long-term contracts. If you're ready to turn paid marketing into a measurable engine for your business, let's talk.